This article compares Asana and Miro's pricing plans. We will explore why the free-to-paid conversion rate of Asana is 3.6 percent and how their integration with Miro makes different skill sets work together. Asana and Miro pricing plans are similar, and they follow the same Freemium playbook. The best way to choose the right plan is to request a free trial or schedule a demonstration.
Asana's free-to-paid conversion rate is only 3.6%
Asana's free-to-pay conversion rate is still very low, but it is getting better every month. In January, the freemium plan was attracting 3.2 million users, and by February, it had increased to 4.8%. Its free-to-paid conversion rate is already better than average, and its monetization and upselling strategies are working. The company has a strong user base and over 25 million downloads and 3.2 million active accounts. In fact, Asana pricing plans have 75K paying customers, and this growth is accelerating at a fast rate.
While selling directly to users has obvious advantages, it can also be risky. The biggest downside of selling top-down is that it's slow and requires lengthy integrations. Additionally, it limits visibility into user behavior. In contrast, selling directly to users offers a more transparent customer experience and an easy upgrade path. Despite Asana's low conversion rate, it has a strong foundation and large base of customers.
Asana's integration with Miro allows for different skill sets to work together
Using the integration of Asana and Miro, you can collaborate with team members who have different skill sets to create a video presentation. For example, someone with video editing skills can take a PowerPoint presentation and convert it into a video. Another team member with traditional storytelling skills can create the outline of a video presentation. Because Miro which is a project planning software offer mobile-friendly, it can help people with different skill sets work together seamlessly.
In addition to integrating Asana and Miro, you can create your own workflow by incorporating your company's goals and the skill sets of each team member. Miro allows people with different skill sets to work together, which is especially beneficial for remote teams. In addition, Asana's Workflow Builder tool allows users to see how their co-workers are using the app.
Asana's pricing plans follow the Freemium playbook
Asana pricing plans follow the classic Freemium playbook by offering a free plan and monetizing users via Premium upsells. Their free-to-paid conversion rate is 3.6% in 2016 and has risen to 4.8% in 2017. Despite the high Freemium conversion rate, Asana's Premium plan remains at $5/month. The company should consider lowering its Premium price to entice more users to upgrade.
While many companies have a free tier, Asana offers advanced project management tools, customization, and support for nonprofit organizations. Unlike other project management tools, Asana has a pricing model that follows the Freemium model. The company can sell less than five seats and instead requires users to purchase in batches of 10. If your team is small, you'll also get discounts based on the number of users.
Asana's integration with Miro follows the Freemium playbook
The integration between Asana and Miro has a Freemium-like business model. In addition to being fully integrated with Asana, Miro also supports the integration of tasks from other software. Asana tasks can be embedded into Miro boards to create collaborative workspaces for team members and stakeholders. Users can import tasks from Asana to Miro and edit them using the corresponding board. Asana tasks can be tagged, assigned to collaborators, and prioritized within Asana. The Asana board will automatically display the task information for collaboration.
Asana has taken the Freemium playbook to its fullest in order to gain traction with freemium users. Although Asana's free plan is not entirely unlimited, it offers a large amount of value for the price of a Premium plan. The free plan is also generous in that it allows unlimited projects, tasks, and conversations. In contrast, many freemium plans have restrictions on the number of users or the number of teams.